Michelle Bloem

Michelle BloemFor Michelle, being a life coach is a calling, not just a career.

Michelle has always had a passion for working with people. After years of experience as an HR manager she discovered a real passion for people and an innate desire to help them reach their true potential.

Michelle loves listening, not just to what people say, but also to discover what is revealed by their silence and body language. She genuinely believes that, through life coaching, anyone can be successful in living their own personal best life and fulfilling their unique purpose.

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Name of Practice: SA Life Coaching.
Where: Cape Town, Western Cape.
Born: 1972.
Qualifications: Structured MA (cum laude); BA languages (Stell. Univ);
New Insights Certified Life Coach (PRO level).
Specialises in: Coaching people of all ages who need transformation in any area
of life and anyone who is at a cross roads or wants to enhance their life by
finding and living in alignment with their unique purpose. Special programme
for those who want to cut out or cut down alcohol intake.
Unique Selling Proposition: Coaching that is sensitive to each individual
client’s needs and aspirations, employing active listening skills and
undivided attention as well as powerful questioning. The provision of a safe,
friendly, compassionate, yet challenging and encouraging environment
for clients.
Fees: R500-R599 per session. Negotiable on a client by client basis.
COMENSA Registered: Yes.
Website: www.salifecoaching.co.za
Contact: Click here

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Michelle Bloem, New Insights Certified Life Coach (PRO level)


SAe Life Coaching – some background

I always had a heart for people and a genuine desire to help them. I come from a family where both my parents were in healing professions, my father as a psychologist and my mother as a massage and sport massage therapist. So I guess helping other people runs in my genes!

Sometimes life takes unexpected turns and it took me years to find my true calling, although I believe every experience and life lesson has contributed to enable me to be the best I can be today in my career.

At 18 years of age I was not clear on what I wanted to do with my life, so I chose to study a general BA. After that, I went on to study a structured MA. I also got married and became a mom during my last year of studies.

After ten years of marriage that bore two children, my husband walked out. I was left to fend for myself and my young children.

I was running my own catering company at the time and didn’t want to give that up but I was in need of additional money to make ends meet, so I  managed to land a job as a consultant chef at a five star guest house. This really suited me as I have always been great at cooking and the job allowed me to work hours that I could adapt to my childrens’ schedules.

In the years that followed, I continued with the catering job but also tried my hand at a number of other interesting jobs to keep my family afloat, such as owning and running a juice, coffee and sushi bar in a gym, and running a farm stall.

At the end of 2009 I moved my little family to Cape Town and started a new career as an HR manager for a domestic placement company. I really enjoyed interacting with and interviewing the applicants and clients.

Later, I took up employment as an HR manager for a child care specialist company and this served to reinforce my desire to work with people.
I soon developed a desire to work for myself again and felt drawn to serve others in the capacity of a mentor or a coach.

I started searching for the ideal opportunity and became more and more interested in life coaching. I was excited by the prospect of helping others to make a real change for the better and loved the positive and purposeful nature of the industry.

During my research, I found New Insights and followed the company online for a few years, subscribing to their blog and online journaling facility. The quality and consistency of the company impressed me and in February 2017 I enrolled for their Life Coach Training and Certification Programme (PRO level). I truly believe I made the right choice and, after obtaining certification, I started my own life coaching practice, SA Life Coaching.

Life coaching and my personal beliefs

I believe life coaching is an essential tool if you desire to lead a life that is truly purposeful.

You can literally create the life you are meant to live. It starts by realising your day-to-day needs for what they are and finding balance. Then you need to define clear, detailed and specific goals for those areas of your life where you desire to bring about change. This process will set in motion growing self awareness and personal development that will benefit you, others in your influence circle, and ultimately the whole world.

Discovering your unique and authentic purpose is an exciting process. I will help you along the way to to identify and eliminate your limiting beliefs and disempowering habits that act as obstacles to your growth and development. I will also help you to uncover and appreciate the values that represent what is most important to you in life. When you finally uncover the treasure that is your purpose I will help you hone it into a precious gemstone.

I believe that my role as a life coach is to mirror your brilliance until you fully recognise it and are no longer afraid to harness it to help you live a life of purpose that will serve you and others. I will help you to become more of what you were meant to be.

Although I regard following Jesus and sharing His love with all those who cross my path in word and deed, I undertake to be objective, non- judgemental and open minded about you and every person I meet. I believe in equality and prosperity for all and that we should all treat each other with the utmost respect and humility. We all need each other to enable us to live our own best lives and should therefore treat others as we want to be treated. I am discreet about my faith and will never try to force my beliefs on you or any one else, as every person has free choice in how they want to live their life. I do however believe we are all responsible for the choices we make and I will therefore encourage you to accept responsibility for all aspects of your life.

I believe in the promise of Jeremiah 29: 11 from the Christian Bible and further believe under God’s common grace on this earth, it applies to every human being:

“For I know the plans I have for you,” declares the Lord,
“Plans to prosper you and not to harm you,
plans to give you hope and a future.”

I believe this verse implies that we are all inherently winners. Sometimes it takes a little introspection and guidance to help us to find the tools we are already equipped with, through the grace of our creator, in order to live the prosperous life that was planned for us and that we deserve.

Who do I coach?

Although I can cater for a very broad clientele base, I feel that my passion, experience and background are most ideally suited to helping me assist the following types of client:

  • People who are serious about changing for the better and discovering how to live mindfully and to the best of their ability.
  • People who are at a cross roads and who need guidance with making decisions that will offer them the best chance at leading the lives they desire in the future.
  • People who want to take the plunge to become entrepreneurs and start working for themselves.
  • Young people who need to find their feet and are looking for a safe and compassionate space from which they can embark on their journey to find and live their unique purposes.
  • People who want to reinvent themselves in any aspect of their lives. (It is never too late to live your best life!)
  • People who are open minded, enthusiastic, courageous, flexible and eager to go after what they truly want.
  • People who value their health and lifestyle and who want to make better and more balanced food and nutritional choices.

How do I coach?

I am available for face-to-face, Skype and telephone coaching. I am adaptable and flexible to accommodate all reasonable coaching requests. I am willing to do workshops and motivational speeches and coach individuals, couples, families and/or small groups.

What can I offer you?

Because I love what I do and do what I love, I believe I am very capable to help you deliver the results you want to see and to guide you in a way that will help ensure that the changes you want to make in your life become a reality without delay.

I regard life coaching as my life’s work and am therefore extremely motivated to go above and beyond to cater for your unique needs so that you can readily adapt to the life that is best for you. You are unique and have a unique purpose. I promise to treat you as the special person you are and to strive to work with you in a way best suited to help you grow and prosper.

I believe you will find me easy to talk to, outgoing, friendly, honest and approachable. I strive to blend these traits with a professional and ethical coaching approach aimed at motivating and guiding you towards whatever success may mean to you.

I like to take an active interest in all my clients and their progress, so expect me to communicate with you occasionally between sessions and offer my help in any way I can to get you to where you want to be in the fastest, most effective way possible.

There is no feeling as good as knowing that you have found your place in this world and are fitting into the bigger picture perfectly like a puzzle piece to fulfil the original purpose intended for you. I will help you find real meaning in your life and through this you will find it easier to set and achieve the goals you desire. You will start to gain a new and more positive perspective on life and the many challenges that you will undoubtedly encounter.

I will help you enrich your life in many ways. Remember you don’t have to be perfect, you just need to be whole.

I believe in an abundance mentality and you are assured of value for your money.

Join me to find your unique purpose

I would love to work with you and help you discover and fine tune your purpose.

Make contact with me today and let’s talk about how we can embark on a thrilling journey that will move you towards the enhanced life that is meant to be lived uniquely by you.

Come and try a free first session … you have everything to gain and nothing to lose except a little time.

Click here to request me as a life coach. Choose my name from the drop down menu of coaches and let’s get started 🙂

Low Alcohol/No Alcohol program

Do you want to cut down or stop drinking alcohol completely?

Discover how easy it is to change your thought patterns about alcohol by signing up for our cutting edge Low Alcohol/No Alcohol program.

We guarantee that you will improve your health, save money and have a better quality life all around. One on one personal coaching will be in a safe and private space with a non-judgmental and friendly coach.

Click here to contact me and book your FREE telephonic assessment session today.


6 Responses to Michelle Bloem
  1. Candice Janssen
    Oct 15, 2017 | 9:56 am

    I started my coaching journey with Michelle in May 2017 with much
    zeel, determination and a bit of anxiety. I had no expectations but
    was in definite need of a push in the right direction. I was going
    nowhere slowly at the time. My sessions with Michelle was
    incredibly productive and goal driven. We focussed on my personal,
    vocation and financial goals and I made quantam leaps with all
    these goals and I had major break-throughs. This process was life
    changing and I felt I was on top of my game after a long time.
    Michelle expressed compassion especially in areas where it was
    difficult for me to confront. The New Insights programme is an allround
    winner and it impacted my life in such a positive and inspiring
    way. I will forever be grateful!

  2. Natasha Young
    Oct 15, 2017 | 10:05 am

    I have completed the 14 session level 1 coaching programme with Michelle being my caring life coach. I started with no expectations but ended the last session with overwhelming positive results. It’s a big mindset change . Michelle really helped me with my new found confidence in myself . It’s a really awesome experience and I would recommend getting a life coach to anybody.
    Kind Regards
    Natasha Young (Child care specialist)

  3. Henk Serfontein
    Oct 20, 2017 | 2:12 pm

    VERWYSING Michelle Bloem

    Ek het die afgelope paar weke die Personal Coaching kursus saam met Michelle Bloem van Unique Purpose Life Coaching gedoen.

    Michelle was altyd stiptelik vir ons afsprake en was deurgaans baie goed voorberei. Sy het weekliks aan my studiemateriaal voorsien en het ook kontekstuele aanpassing vir my gemaak wat dit meer toepaslik vir my lewe gemaak het. Sy het deurgaans my uniekheid t.o.v loopbaan, gender en geloofsoortuigings in ag geneem.

    Ek het gevoel dat sy tydens ons sessies uit haar pad gegaan het om heeltyd present aan my te wees. Onduidelikhede het sy sistematies en met geduld aan my verduidelik. Haar entoesiasme vir personal coaching was aansteeklik en sy het my met gemak gelei en gemotiveer.

    Haar kennis van die gekose veld was indringend en sy het ook nie geskroom om haarself menslik te maak deur haar eie weerbaarheid te deel nie.

    Ek het haar deurgaans non judgemental en geweldig empaties gevind. Sy het ook tussendeur sessies kontak met my behou en inspirerende artikels aangestuur om verdere diepte en nuanse te skep.

    Sy het reggekry om my suksesvol te lei om my gekose doelwitte binne ‘n spesifieke raamwerk te bereik.

    Ek beveel haar graag aan as life coach en glo haar unieke aanslag sal die ruimte skep waarin mense nader aan hulself en hul doelwitte sal beweeg.


  4. Lara Sewen Griffen
    Nov 29, 2017 | 5:14 pm

    Working with Michelle was one of the best decisions I made for myself in 2017. The only regret I have is that I didn’t start sooner in the year. As it is, I have reached more of my goals in 3 months than I had in 5 years. With Michelle’s skillful help, I am navigating every obstacle and ticking of to-do’s every day. Michelle is perceptive, empathic and intelligent and listens carefully, guiding me through the process. These sessions are truly the best investment I have ever made in myself and I’m not just saying that. Lara Swen Griffen- 28/11/2017

  5. Beverly Lewis
    Dec 4, 2018 | 3:16 pm

    I signed up with Michelle in mid 2017 after experiencing major changes in my life. I moved cities from Pretoria to Cape Town, my daughter left home to study overseas and I had a house built in Blouberg area. On the whole I was feeling totally overwhelmed and a friend of mine referred me to Michelle.

    I have found Michelle’s sessions extremely helpful. I have set my goals for the next few years ahead and have started realising many of these goals already. It is useful to set goals and have timelines in place. I think many of us don’t know how to set realistic goals and as a result we don’t achieve our dreams. I enjoy my sessions with Michelle and especially when we brainstorm ideas which I find an immensely creative process.

  6. Liezl Pape
    Dec 4, 2018 | 3:21 pm

    As a trainee New Insights Life Coach, I had Skype sessions with Michelle Bloem. From our first meeting Michelle really made me feel comfortable and inspired me to excel in what I am doing. She guided me in a clear way and supported me. I am grateful that I decided to contact her and can highly recommend her.

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