Penny Holburn

Penny Holburn, New Insights certified life coachPenny is a full-time life coach whose mission is to make significant and lasting positive change in the lives of her clients. In Dec 2016 she was awarded ‘Best for Personal and Business Coaching, Johannesburg’ by Corporate Vision Magazine, and named one of the top Executive Coaches in South Africa by AI Global Media.

Penny says: “The decision to invest in your personal growth is the best move you could ever make. Through coaching you will discover, uncover and apply forgotten strengths, talents and capabilities. You will also learn new skills that will enable you to achieve whatever you want in life.”

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Name of Practice: Penny Holburn Coaching
Where: Johannesburg, Gauteng
Born: 1964
Qualifications: BSc (Hons) Psychology Wits Cum Laude;
MSc (Psychology) Unisa Cum Laude; Senior Management Programme:
Wits Business School; New Insights Certified Life Coach
Specialises in: Life coaching; business coaching, leadership coaching,
success coaching, emotional and physical well-being.
Fees: Available upon application
COMENSA Registered: Not stated
Contact: Click here

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Penny Holburn, New Insights Certified  Life Coach


Time to reflect

Please think about the following for a moment.

  • Is your career on track?  Do you like the career you have chosen?
  • Are your relationships fulfilling or a source of conflict in your life?
  • Are you on the road to financial success?
  • Are you regularly stressed out?
  • Do you wake up and enjoy the prospect of another Monday morning?
  • Is fear preventing you from making the changes you want to make in your life?
  • Do you feel as though you are living the life that other people wanted for you?
  • Do you find yourself just not following through and achieving the goals you set for yourself?

If any aspect of your life is unsatisfactory then know that you can change the situation.  And you do not need to go through these changes on your own. You can choose to make the journey with a life coach experienced in guiding people through the process of creating the life they have always dreamed about.

Study and career experience

From my early years I have had a passion for helping people be the best they can be. And so I have spent my whole life working in the fields of Psychology and Human Potential. In 1986 I completed a BSc Hons in Psychology (Cum Laude) from Wits and while working full time in 1992 I achieved an MSc in Psychology (Cum Laude) from UNISA. I also completed a major in Industrial Psychology with distinction through UNISA while working full time. From 1984 – 1987 I received awards from Wits for achieving A’s in Psychology, Physics, Maths, Applied Maths and Mathematical Statistics. After completing my MSc part time through UNISA, the university offered me an International Doctoral Exhibition Scholarship. By that time though I needed a break from writing theses and so I declined the offer. Unlike many people I was not pushed to achieve. Learning is a very rewarding experience, and I have to say I enjoyed all the studying –and indeed I do still love learning. I am a very driven and determined person and put my heart and soul (and everything else) into what I choose to do.

I started working full time in January 1987 and have spent the past 30 years working in assessment, change management, leadership, human resources, training and coaching as an internal and external consultant for many of South Africa’s organisations (plus a few international ones as well). Opportunities to speak about assessment and change at international and national conferences meant I could indulge in my love of travelling. To date I have been throughout North America, Europe, Asia and the southern parts of Africa. I have also been interviewed about change on television and published articles on leadership.

Between consulting engagements, I spent time in a number of senior generalist HR positions rising to General Manager level. This experience enabled me to understand the concerns facing employees at all levels up to and including CEO’s and Boards. In 2000 I was privileged to complete a Senior Management Programme through Wits Business School (in conjunction with Harvard Business School). Throughout my working life I have also been invited to deliver lectures as a guest lecturer to undergraduate and postgraduate business and psychology students at various universities in South Africa.

However, as I was about to discover, my purpose in life is in working directly with people one-on-one or in groups to assist them to realise their true potential. It is in working with people to make changes in their lives so that they can live the truly great life they were meant to live. And so I turned to formally study and practice life coaching (after doing this informally for many years – even before the term life coaching existed). After investigating life coaching courses I decided on ‘New Insights’ and ‘New Insights Africa’ based on the quality and the thoroughness of the material and certification process.  Despite years and years of study and practice in human behavior the life coaching course was a fantastic and life changing experience. In 2009 I passed the life coaching exams with a mark of over 95% together with outstanding practical evaluations and some very happy clients.

Life coaching enabled me to make profound changes in my life – and I went on to see that it did the same for my clients. I personally love every minute of coaching. To see the changes that people make and the results they achieve is hugely rewarding.

My Service Offering

I offer on-line coaching and face to face coaching for personal and corporate clients.  I run workshops, give presentations and am a motivational speaker on topics such as personal success and personal change. I coach clients from the age of 15 from all backgrounds as long as they want to make change in their lives. I also work with companies who believe people are their greatest asset and want to develop their potential. During coaching I focus on your uniqueness and specialness. Coaching is tailored to work optimally for you in order to ensure you get the best results.

For more information and client testimonials please click here, complete the application form and choose me from the drop down list of coaches.


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